Maddie Nicholson


We are pleased to announce that one of our first clients, Maddie Nicholson from Shawnigan Lake School in the Canadian School Sport Hockey League (CSSHL) Female Prep division, has accepted a scholarship at Plymouth State University in Plymouth, New Hampshire. She will be playing out of the Little East Conference and vying for the NCAA Division III National Championship amongst 66 other teams.

Maddie was born in China, but grew up in Canada’s North: first in Yellowknife, Northwest Territories, then Whitehorse, Yukon. She learned to skate at the age of four and it was clear after her first pick up game that the seeds were planted for a budding hockey career. Following a move to Whitehorse with her family in 2008, Maddie earned a spot on a U16 ID team and was selected to play for the U16 travel team in BC. From there, Maddie was invited to play for the Shawnigan Lake Female hockey program during their inaugural season in 2016/2017.


After an email exchange with Maddie’s father Craig and other Shawnigan Lake parents, Stand Out Sports was dispatched to the 2017 Female CSSHL Championships at Edge School in Calgary, Alberta. During this event, we were working with the Northern Alberta Xtreme in the Female Prep division and Shawnigan Lake in the Female Varsity division.

After putting up 6 points including a 3 point (2G,1A) in the game versus Banff, Maddie and her Shawnigan teammates advanced to the Female Varsity Championship game. Late in the 3rd period, down 2-1, Maddie was on the ice when Shawnigan appeared to have tied the game. Unfortunately the goal was disallowed due to a kicking motion. Here’s the clip, what do you think?


We were fortunate enough to have worked with the Nicholsons on two other ocasssions between March 2017 and September 2018, when her team was promoted to the Female Prep Division. In one of these games, Maddie scored a game winner with 28 seconds remaining on the clock in the same arena where the controversy took place. It was an awesome moment to capture on film and provided plenty of drama.


During the 2019 CSSHL Championships, while filming other players on Shawnigan Lake, we ran into Craig who was pleased to inform us that Maddie had narrowed down two options to consider: Laurier, USport school in Waterloo, Ontario and Plymouth State University in the NCAA DIII.

Craig let us know how the video assisted Maddie with the recruiting process:

“Maddie was very focused on finding a university that offered an academic program that interested her and had a spot for her on their hockey team. But not necessarily in that order. The exposure she got through Stand Out Sports played a key role in securing a spot on a team.”

In the end, it was Maddie’s talent, hard work and academic strength that lead her to an Academic scholarship and roster spot on the Plymouth State Panthers.

We are happy that we could be part of this journey and we wish Maddie all the best in the coming years.

Stand Out Sports Sources:

Maddie interview with CBC Yukon on April 7, 2019:

https://www.cbc.ca/player/play/1486294083507

PSU Official Announcement on August 9, 2019:

https://twitter.com/i/web/status/1158512257141223425 2016

Black and Gold (Shawnigan Lake Magazine):

https://issuu.com/shawniganlakeschool/docs/f2016_issuu

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